Continuous transformation to achieve greater agility
A Digital Transformation is any strategic initiative that applies data science and marketing technology to solve fundamental problems. The goal is to reinvent the business in ways that put customers first, taking advantage of the power of digital technology to create seamless interactions with them.
OUR EXPERTISE WITH AGILE TRANSFORMATION
The Digital Transformation roadmap looks a little different in every organization, but some common threads include:
- Digital transformation takes rigorous planning, along with buy-in from the executive team. Leaders who can articulate a digital-first vision and show how ROI will be measured are more likely to succeed.
- Personalization drives the kind of new experiences that resonate with customers and underpin successful digital transformation strategies. The more relevant the better. Each company needs to decide on the best way to implement personalization for its unique circumstances. Blindly following a one-size-fits-all approach is likely to fail.
- Memorable experiences tailored to the individual require consistent streams of high-quality content. Marketing automation and artificial intelligence can help take the pressure off content creators, but this technology must be deployed strategically and not used as a substitute for human intelligence, empathy, and creativity.
Here are some pieces essential to your toolbox:
A Digital Experience Platform
To create unique experiences for the digital world, you need technology that helps you understand customer behavior and deliver relevant content at just the right time. A digital experience platform that provides content management, digital marketing, and commerce solutions in one platform is critical. Real-time personalization, marketing automation, and omnichannel data capture should guide your digital transformation planning and roll-out processes.
Experience Commerce
If driving conversions online is a top priority for your business transformation, you’ll need a way to enable personalized shopping experiences. The right commerce solution will help you stay competitive in the marketplace.
A Content Hub
Efficiency gains should be part of any digital transformation. A platform that includes integrated digital asset management (DAM), marketing resource management (MRM), product content management (PCM), and a content marketing platform (CMP) will streamline content operations for your entire marketing team.
Cloud Solutions
The combination of cloud technologies and these platforms allows you to capture the power of digital marketing with the speed and scale of the cloud. Choose the right mix of cloud infrastructure and marketing tools, and you’ll be able to accelerate time to market while reducing total cost of ownership.
Services, Solutions, and Consulting
Consulting practices, agency partners, and managed cloud hosting can help clients accelerate their digital business transformations, with sophisticated personalization and marketing strategies.
